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Self-initiated conceptFintech / Digital Product

ORBIT

A personal-finance product — brand, mobile app, web dashboard and design system — built as a working prototype.
Year
2026
Type
Self-initiated concept
Services
UI/UX & Product Design, Web Applications, Branding & Visual Identity
ORBIT cover: the ring-and-point mark and orbit wordmark on near-black beside three phone screens of the app.
Type
Self-initiated concept
Year
2026
Scope
Brand identity, product design, UI/UX, design system, front-end development
Deliverables
Mark & wordmark, app icon, token system, 16-screen mobile app, 6-view web dashboard, component library, concept architecture

02Introduction

A finance product, from first mark to working prototype.

ORBIT is a self-initiated WEXILAR concept: an imagined personal-finance product, designed and built end to end to show how we approach a complex digital product — from the first mark to a working app and dashboard. It is not a real bank or app, it has no users, and it never touches real money. Every balance, merchant and person in these screens is sample data.

The idea behind it fits in a sentence: your balance at the centre, and everything else — payments, bills, plans — moving around it on a clear, predictable path.

Introduction board: 'A calmer way to see, move and grow your money' beside the ORBIT welcome screen on a phone.

Welcome screen of the ORBIT app.

03The idea

Clarity, treated as the feature.

Most money apps show everything at once — balances, offers, charts and alerts all compete, so the one thing you opened the app for is the hardest to find. We treated clarity as the feature: fewer numbers on screen, each one explained, and an interface that only raises its voice when something needs you.

ORBIT is designed for busy people managing a salary, shared bills and a few savings goals, who want confidence in thirty seconds rather than a finance hobby. Every screen answers a single question — how much do I have, where did it go, what is it for.

The idea board: four columns — problem, opportunity, direction, who it's for — above details of the balance, activity and goals.

Problem, opportunity, direction and audience.

One balance at the centre. Everything else on a calm, known path around it.

04Brand identity

A ring, broken where a single point travels along it.

The mark is an open ring with one violet point riding its edge — the balance at the centre, and money in motion around it. It is drawn on a 32-unit grid from a single 11-unit radius and a 2.6-unit stroke, with the break set at 50° so the point reads as moving rather than resting. The lower-case wordmark is set in Geist, tightly spaced, so the two sit together as one calm lockup.

The app icon keeps the same idea at its smallest: warm white on graphite, one violet point. It reads at 32 pixels and survives on any wallpaper.

Construction drawing of the ORBIT mark on a grid, beside the orbit lockup in several sizes on near-black.

Mark construction and lockups.

The ORBIT app icon in three colourways and five sizes, and a push notification reading 'Salary received'.

App icon in graphite, violet and light, from 120 to 32 px, and in a notification.

Colour & typography

Near-black, warm white and soft greys. Violet marks the one next step.

One set of tokens drives two themes: a dark theme for the phone, where the app lives in the hand at night as often as in the day, and a light theme for the web dashboard, where people sit down to plan. Violet is the only accent, reserved for the single action or number that matters on each screen; green and red carry money in and out, and always sit beside words, so meaning never depends on colour alone.

Geist does all the interface work in three weights. Geist Mono is kept for figures that must line up — card numbers, references, tokens — and every amount is tabular, with whole pounds leading and pence stepping back.

  • Ground#0B0B0DApp background
  • Surface#151518Cards & sheets
  • Warm white#F3F1ECPrimary text
  • Grey#A5A5ADSecondary text
  • Violet#8B7FFFAccent — one per screen
  • Green#52BF8CMoney in, on track

Dark theme (app) values shown; the light theme uses the same roles — #F4F2ED ground, #111114 text, #5A4AE3 accent.

Typography board: a large 'Aa' in Geist, Geist Mono figures, and a five-step type scale from display to caption.

Typography — Geist and Geist Mono, five-step scale.

Colour token swatches for the light web theme and the dark app theme.

One token set, two themes.

Six tiles describing ORBIT's visual language: progress rings, a single accent button, a muted bar chart, an engraved card, a balance with quiet pence, and status badges.

Visual language — orbits, one violet thing, charts that recede, engraved cards, quiet pence, status by tone.

05Product experience — mobile

Sixteen screens, one calm system.

Home answers “how much do I have?” before anything else, with this month's change beneath it and the four things people do most — send, request, add money, goals — one tap away. Activity, insights and cards live in the tab bar, and sending money is the single violet action in its centre.

The app runs from onboarding and sign-in through accounts, activity, a single payment, insights, goals, cards, transfers, notifications, profile and security. Each screen is a real route in the prototype, not a flat mock-up.

Three phones showing the ORBIT activity list, home screen and a payment detail.

Activity, home and a payment in detail.

Five ORBIT app screens in sequence: welcome, sign in, home, account and activity.

Welcome, sign in, home, account and activity.

Five ORBIT app screens: payment detail, insights, goals, new goal and cards.

Payment detail, insights, goals, a new goal and cards.

Six ORBIT app screens on near-black: virtual card, send money, confirmation, notifications, profile and security.

Virtual card, send money, confirmation, notifications, profile and security.

Close-up interface details: the total balance, a £120 transfer amount, the monthly spending ring, goal cards and a payment card.

Balances, amounts and progress are the largest things on every screen; everything else waits to be read.

06Core flows

The three jobs people open a money app to do.

Checking a balance and a payment: two taps from the total to a single transaction, and every level keeps the number you started from in view. Sending money: recipient, amount and source account on one screen, then a confirmation that says what happened in plain words and gets out of the way. Planning: insights explain the month in one sentence, and a goal is three decisions — name, target, date — while ORBIT works out the monthly amount.

Four-step flow: home, account, activity and a payment detail, linked by arrows.

Viewing a balance and checking transactions.

Three-step flow: tap send on home, choose who and how much, and the sent confirmation.

Transferring money.

Three-step flow: insights, goals and the new goal form.

Tracking spending and creating a goal.

07Design system

Components first, screens second.

ORBIT's screens are assembled from one component library: buttons with a single accent variant, inputs with focus and error states, segmented tabs, switches, status badges, avatars, progress bars, transaction rows, payment cards, toasts and confirmation sheets — plus area, bar, donut and ring charts drawn for the product. Both boards below are rendered from those live components, not redrawn for the presentation.

Design system board: buttons, inputs, tabs and switches, status badges, transaction rows, figures, a payment card and feedback toasts.

Components — light theme.

Dark design system board: balance area chart, spending donut, progress rings, daily spend bars, the app tab bar and the web sidebar.

Data display and navigation — dark theme.

08Web experience

The same money, with room to plan.

The web dashboard is where people sit down with their finances rather than glance at them: an overview of balance, accounts, the month's spending, recent transactions and goals; a full transaction table with filters and a detail panel; and dedicated views for insights, cards, goals and settings. It shares the app's tokens and components, in the light theme.

The ORBIT web dashboard overview in a browser: balance chart, accounts, September spending, recent transactions and goals.

Overview.

The ORBIT web transactions view: a filtered table grouped by day, with a payment detail panel.

Transactions, with a payment open in the side panel.

Four browser windows showing the ORBIT web insights, cards, goals and settings views.

Insights, cards, goals and settings.

09Responsive

One component library, three layouts.

At 1440 pixels the dashboard has a full sidebar; at tablet width it folds into an icon rail; on a phone it becomes a tab bar with stacked cards. The tokens, data and components stay the same at every size — only the layout changes.

The ORBIT overview on a desktop browser, a tablet and a phone.

Desktop, tablet and phone.

10Technology

How the product would be built.

To design the product honestly we sketched how it would work: app and web clients behind one API contract, passkey sign-in with short-lived sessions, domain services for accounts, payments, insights, goals and notifications, and an append-only ledger feeding an event stream — so a card payment becomes a categorised transaction, an updated budget and, only when a rule you set is crossed, a notification.

This architecture is illustrative. The prototype itself is a Next.js app running on sample data: one token file drives the light and dark themes, one component library renders both the phone app and the web dashboard, and every screen in this case study is a screenshot of it. None of the services, providers or integrations shown exist in production.

Concept architecture diagram: mobile and web clients, API gateway, auth, a BFF, five domain services, a ledger store and an event stream.

Concept architecture — illustrative only.

Two four-step concept flows: signing in with a passkey, and a card payment becoming an insight and a notification.

Passkey sign-in, and a payment's path to an insight.

11Applications

Beyond the screen.

A physical card in graphite or pearl with the orbit engraved as fine lines, a violet virtual card for online payments, and launch graphics built from the product itself — real screens and real components, never a promise the app can't keep.

Graphite and pearl ORBIT payment cards, the app icon, and phones showing the virtual card and cards screens.

Payment cards and the cards screens.

Three launch graphics: 'Money, in a calmer orbit', 'Name it. Date it. Watch it fill.' and 'Where, when, and how it fits your month.'

Launch and social graphics.

A complex domain can still feel immediate — if every screen answers one question well.

12Final showcase

Brand, app, dashboard and system — together.

The ORBIT prototype is live at wexilar.com/concepts/orbit (web dashboard) and wexilar.com/concepts/orbit/app (mobile app, best viewed at phone width). It runs entirely on sample data.

The ORBIT web dashboard in a browser beside the home and goals screens on two phones.
Bento grid of ORBIT: app icon, violet lockup, total balance, virtual card, spending ring, goals and transfer screens.
ORBIT — Self-initiated concept — WEXILAR.
Strategy & identity
WEXILAR
Product design & development
WEXILAR
Data
Sample data only — no real people, accounts, transactions or metrics
Status
Self-initiated concept — not a real bank, app or client project

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